Award Winning Sustainable Travel
Scalable Travel Sustainability for Booking.com
Booking.com: Making Sustainable Travel Scalable
A scalable sustainability rating system designed to educate travelers and incentivize more sustainable accommodation practices.
Built to increase transparency, guide better choices, and drive measurable impact across both partner and guest experiences.
My Playbook
Strategy: Defined goals and sustainability framework
Naming: Led naming and value proposition
Insights: Identified high-impact actions from data
IA & Tone: Simplified flows and content standards
Delivery: Shipped, tested, and iterated at scale
Booking.com: Making Sustainable Travel Scalable
A scalable sustainability rating system designed to educate travelers and incentivize more sustainable accommodation practices.
Built to increase transparency, guide better choices, and drive measurable impact across both partner and guest experiences.
My Playbook
❯ Strategy: Defined goals and sustainability framework
❯ Naming: Led naming and value proposition
❯ Insights: Identified high-impact actions from data
❯ IA & Tone: Simplified flows and content standards
❯ Delivery: Shipped, tested, and iterated at scale