
Flo Perimenopause Score
Perimenopause Score: Guiding people through every stage.


The Perimenopause Score: Helping People Through Every Stage
A personalized quiz that calculates a perimenopause likelihood score, provides actionable tips for managing symptoms, and guides users through each stage of the journey. Designed to improve user understanding, engagement, and long-term retention across the Flo app.
My Playbook
Strategy: Crafted quiz questions, score explanations, & symptom guidance
UX & Journey Design: Built clear, intuitive onboarding flows
Experimentation: Tested and iterated content to optimize engagement
Collaboration: Partnered with researchers, designers, and leadership
Scalable Frameworks: Developed content standards and reusable guidelines


The Perimenopause Score: Helping People Through Every Stage
A personalized quiz that calculates a perimenopause likelihood score, provides actionable tips for managing symptoms, and guides users through each stage of the journey. Designed to improve user understanding, engagement, and long-term retention across the Flo app.

My Playbook
❯ Strategy: Crafted quiz questions, score explanations, & symptom guidance
❯ UX & Journey Design: Built clear, intuitive onboarding flows
❯ Experimentation: Tested and iterated content to optimize engagement
❯ Collaboration: Partnered with researchers, designers, and leadership
❯ Scalable Frameworks: Developed content standards and reusable guidelines
