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Flo Perimenopause Score

Flo Perimenopause Score

Perimenopause Score: Guiding people through every stage.

The Perimenopause Score: Helping People Through Every Stage

A personalized quiz that calculates a perimenopause likelihood score, provides actionable tips for managing symptoms, and guides users through each stage of the journey. Designed to improve user understanding, engagement, and long-term retention across the Flo app.

My Playbook

Strategy: Crafted quiz questions, score explanations, & symptom guidance

UX & Journey Design: Built clear, intuitive onboarding flows

Experimentation: Tested and iterated content to optimize engagement

Collaboration: Partnered with researchers, designers, and leadership

Scalable Frameworks: Developed content standards and reusable guidelines

The Perimenopause Score: Helping People Through Every Stage

A personalized quiz that calculates a perimenopause likelihood score, provides actionable tips for managing symptoms, and guides users through each stage of the journey. Designed to improve user understanding, engagement, and long-term retention across the Flo app.

My Playbook

❯ Strategy: Crafted quiz questions, score explanations, & symptom guidance

❯ UX & Journey Design: Built clear, intuitive onboarding flows

❯ Experimentation: Tested and iterated content to optimize engagement

❯ Collaboration: Partnered with researchers, designers, and leadership

❯ Scalable Frameworks: Developed content standards and reusable guidelines

At a Glance

Directed the end-to-end design and content strategy for Flo’s Perimenopause Score onboarding, delivering a personalized, educational experience that increased engagement, guided users through the journey, and established scalable content frameworks for future health initiatives.
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